Jim Kennemer

Pakistan’s clothing, textile, and apparel industry is situated at the top of the textile value chain, beginning with cotton and synthetic fibers. Over the last decade, there has been a steady growth in the value of the global market share of garment clothing exports relative to goods at the lower end of the value chain. This pattern is influenced by factors such as recurrent movements in the global fashion world, niche marketing leading to higher unit price discoveries, and increased use of diverse designs and materials, especially in the women’s clothing segment.